All of my experience has taught me that whether you are selling your own product on an eCommerce site or someone else’s through affiliate programs, the critical parts of the winning formula are the same in 2023.
The notion that you can simply “write great content and they will come” is outdated. Similarly, it is no longer possible to succeed at eCommerce without a strategy that separates you and your product from the pitfalls of competing with drop-shippers on Amazon. Whether you are funnelling buyers to your cart, or someone else’s cart as an affiliate, there will be major overlap in your sales strategy when it comes to Content Marketing and SEO (Search Engine Optimization). Content marketing is the best way to improve your search engine optimization. Your job as the founder of a new online business (blog, service provider, retailer) or as a marketing professional in an established business is to help people find what they want in searches and provide a solution to their needs. It is essential to beat the competition in the practice of answering people’s questions – this is your most valuable product. To get many eyes on the answers and solutions that you provide, you need to outperform the competition at pushing your message and brand (personal or corporate) deep into the online expanse of your particular vertical.
FILTER YOUR AUDIENCE WITH A WELL TARGETED NICHE
If you are learning how to start a blog and you want to get to the point of generating a serious income soon, you need to think like a growth hacker, not like a writer. If you are learning how to sell your product online and you want to really increase your sales, you need to think like a growth marketing expert, not like a store owner.
I have grown multi-million dollar online businesses from zero and maintained high growth rates for many years in a row. Through both successes and failures, I have learned that you need to scale your growth strategy. One success begets the next and pays for the expansion of your vision.
FOR GROWTH HACKING YOU NEED POSITIVE FEEDBACK LOOPS
I just launched this blog in Jannuary of 2021, if you are reading these words it is due to the same strategy.
If you treat your blog like a tech startup from day one you will graduate from being a struggling writer to being the CEO of a successful startup. If you treat your online store like a tech startup from day one you will see your online sales dwarf your brick and mortar sales and leave the competition in the dust.
If you want to learn how to do this, you have come to the right place.
MOST ADVICE ON THIS TOPIC IS A RECIPE FOR FAILURE
On most digital marketing blogs, you will read through endless filler content to get to a small nugget of useful information. This is because it used to be a great strategy to write more rather than provide useful information. Even worse than filler content that wastes your valuable research efforts are the outdated strategies that lead you down the wrong path and destroy any opportunity for success.
With many years of effort, even the outdated strategies of simply writing about your passions and following the “write great content and they will come” advice may work. But, if you are like most people, you cannot afford to spend years grinding away for a distant payout – that delay will necessitate dividing your valuable time and slow you down further. Ultimately 95% of all businesses fail and that is true for blogs and other online businesses.
My purpose here is to help you avoid the old ways and make your blog or eCommerce strategy state of the art for 2023.
TO GROW YOUR REACH – SCALE CONTENT CREATION
If you intend to grow your blog or your eCommerce site like a tech startup, you cannot bog yourself down with too much writing. At the same time, you MUST perform vital tasks that multiply your content creation efforts. For example, you must do the keyword research – you need to use that data to create outlines for writing content and you must take care of all the necessary content updates for SEO over time.
Among other things, the following tasks must take priority over being a writer when it comes to your content creation efforts:
- Topic Analysis
- Keyword Research and Analysis
- Competitor Analysis
- Content Creation Outlines
- Content Creation (Mostly Through Outsourcing)
- Editing and Updating for SEO
- Optimizing Sitemaps, Feeds and Internal Links
- Publishing Content on Your Site
followed by the most critical steps - Publishing Guest Posts on Other Sites (Guest Blogging)
- Social Bookmarking through a Network of Influencers (Partnerships)
- Link Building / Link Popularity
- SERP (Search Engine Results Page) Reports
and back to step 1
I will teach you all of the best methods to get results from these efforts. Performing these tasks well will result in traffic growth.
Monetizing your traffic is your next priority:
The monetization strategy varies depending on whether you are an affiliate, a retailer, a service provider, a combination of any of these or something in-between. I cover all of the different strategies.
Most people do not know how to make digital marketing strategies work. My goal is to make it simple with step-by-step processes that will ultimately become second nature to you and your team.
My objective is to get you from zero to the point of making profits, not in a few years but rather in a few months. If you are already generating some revenue, I want to help you multiply your profits dramatically in a similar time-frame.
